Internet and tech entrepreneur. Growth&Marketing lover. Startups mentor. Digital leader. Free thinker. Traveler. "Choose your own way, don't settle"

viernes, 21 de diciembre de 2018

2018, the year of blockchain?

2018 was not the year of blockchain. Or yes.

After 2017 huge hype, blockchain has landed in the reality. While this is a technology that main innovation hubs around the world are promoting, it barely has arrived at Spain.

After 2017 cryptocurrencies hype, 2018 has been a bit depressing. But we have started to see practical examples of how blockchain technology can be really applied to improve business strategies.  We have heard that blockchain was going to change the business world, like Internet did. As the expectation was so big, the fall has been huge. But, a development of a new disruptive technology takes time. We are just at the birth of it. We will see many new falls, but a few survivors. And then the big new startups that will remain after learning about the predecessors.

The opportunities are gonna be huge. But we will have to be patient. Big pocket and clever startups will be the ones with more chances to hit the rights models in blockchain. Also, current flag companies will have to analyze how blockchain can help them to find better strategies and reduce costs. The ones that fell sleep may lose the train, like in the beginning of the internet era or digital camera revolution. 

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